Info MKT
Marketing for me is:
The marketing arises from the need of the human being, in which the
area of mkt analyzes what needs the human being implementing several methods in
which results in a product or service so that the customer can meet their need
and at the same time his desire.
It should be noted that the area of mkt is very broad, since it
also is fixed in sales, how you can raise the volume of sale for higher margin
sales in a company, in addition to the mkt your goal is to have a customer
loyalty and a lovemark so that the product or service is a breanding throughout
the market.
In conclusion, marketing is an important area to be able to have
greater sales margin, so that a company is profitable.
The Four Ps of Marketing:
More info about MKT:
Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
Kotler and Armstrong (2010)
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Kotler and Armstrong (2010).
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.
The Chartered Institute of Marketing (CIM). Accessed 2012.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association Board of Directors. Accessed 2012.
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